Want to learn SEO?
You’re at the right place. Lets know first, what actually the SEO is? And, how can we help you to master genuine SEO skills?
What is SEO?
If you’re reading this SEO Training Jaipur page, and reached here via search engine like Google, you certainly typed something in the search box (technically we call it search query) and pressed ‘Search’ or hit ‘Enter’. Google would have suggested you a list of web pages relevant to your ‘Search Query’, (list is often called SERP)
Users normally tend to visit web pages that are in the top of SERP’s. If you have a question, why some of these websites rank higher than others then this is because of a powerful internet marketing practice known as Search Engine Optimization (SEO).
According to AJ KOHN’s definition of SEO (which I personally found the best, describing the SEO term)
Search Engine Optimization is a multidisciplinary activity that seeks to generateproductive organic traffic from search engines via technically sound and connectedsites by matching query intent with relevance and value.
This definition is bit technical for the beginners, but in simple words SEO is a planned, continuous and ever changing web promotion technique with a single goal to increase visibility, authority and productive traffic to a website.
Why SEO?
Let me share some search statistics -
Search Engine Market Share – Report January 2012
- Traffic received from the organic SEO provides the highest ROI across all industries.
- More than 90% internet users find websites using Search Engines.
- Google shares 66.2% search market alone.
- Search Engine Result pages contain both organic (Free) and PPC (Paid) links. It is found in variousSEM studies that more than 80% users click on organic links.
- 62% of searchers never go to 2nd page of results.
- Top 3 organic search results controls 54% of click and thus get succeed to enjoy high CTR (Click Through Rate) thus higher conversions, means more traffic, more profit.
If a website doesn’t appear in SERPs with good rankings, its loosing a big bite of profit, and that is certainly going to the competitors. And getting the higher rankings is only and only possible by SEO – Search Engine Optimization.
Benefits of Learning SEO
- If you’ve a website or planning to have one,
- Learning SEO can help you to understand most of the issues that holds back a website to show up in search engines with better rankings.
- Best SEO Planning starts before the designing of a website; it saves lots of money and time.
- SEO knowledge can help you to better monitor the SEO work if you hire somebody to do it for you.
- If you do it yourself, learning SEO can drive quality traffic to your website and generate business with least resources and team.
- Be your own BOSS. Become an SEO consultant; provide services to other website owners by driving traffic to their websites and earn handsome income by work-from-home.
- Get a position in professional SEO companies quickly. Most of SEO’s achieve high salaries less than 2yrs. of experience
- Start your own SEO consultancy firm, pick projects online and start your own online marketing business
Who can Join SEO Course?
People often ask such questions –
- I am an under graduate, can I learn SEO?
- I don’t have knowledge of web designing and coding, can I Join SEO training course?
- I am a house-wife, should I learn SEO?
- I am a business owner, have website but don’t have time to do SEO work, Should I learn SEO?
- I can’t go out to do a job, can learning SEO, get me some work at home?
The answer needs some common-sense.
- Every website owner wants to show up high in search engines to gain more and more traffic to reach maximum number of audience, and that’s where they need an SEO expert.
- SEO does not require any programming skills or specific technical knowledge; it demands regular involvement and experience.
- With millions of websites and many launching per day, competition is fierce to achieve a position in top 10 SERP results, therefore the need for SEO expert will increase tremendously.
So judge yourself, if learning SEO can help you? if yes, then in what manner? But in my view
Anyone or Everyone having or would be having relation with internet to promote oneself, business, products or services, can/must learn Search Engine Optimization best practices.
What would you learn in SEO training course?
SEO is a vast and ever changing field. What is effective today, may not be working tomorrow. SEO can be mastered by learning the basic core rules which are stable and will not change ever. Below are some topics out of our SEO Training Course.
Getting Started with SEO
Keryword Phrases – the Cornerstone of an SEO Program
Search-Friendly Website Architecture
On-page Optimization
Effective Content writing
Link Popularity and PageRank
Website performance and Server issues
Measuring the Success
Tools for management decisions
Introduction to Social Media Marketing
Introduction to Google Adwords
Overall SEO Strategy
At our SEO Training Institute, this course is not limited to above topics only, but covers several day-to-day techniques that comes through real world experience.
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